9 Emplois pour Brand Management - Belgique

At BioWorks, we believe biological solutions are the future of agriculture.

Traditionally, BioFirst Group has been a pioneer in natural pollination since 1987, with bumblebee production as its foundation. Over the years, we have grown into a leading company in the biological control of diseases and pests, expanding our portfolio far beyond pollination and now including also an impressive range of biopesticides and biostimulants. In order to give dedicated and tailored focus to this category with high sales potential on high-value crops, the BioWorks division was created early 2024.

We are seeking a dynamic Marketing Manager to join the BioWorks Europe team. In this role, you will drive commercial success through the development of value propositions, business cases, pricing strategies, the positioning, and go-to-market plans linked to the products in our portfolio.

You will work cross-functionally with Sales, Product Development, Technical Services, and Finance to deliver data-driven marketing that supports growth in key territories with primary focus on Europe, North Africa and the Middle East.

Your responsibilities

Developing value propositions

• Create and communicate clear, compelling, and differentiated value propositions for our products and services.
• Collaborate with cross-functional teams including sales, product development, technical and customer service to ensure alignment and consistency in messaging.
• Conduct market research to understand customer needs, preferences, and competitive landscape.

Product pricing analysis

• Analyze pricing strategies to determine optimal pricing for products and services.
• Monitor market trends and competitor pricing to make data-driven recommendations.
• Develop pricing models and conduct cost-benefit analysis to ensure profitability and market competitiveness.

Product launches & Go-To-Market Execution

• Plan and execute successful product launches from concept to market introduction.
• Develop and manage go-to-market strategies, including promotional plans, sales materials, and training programs.
• Coordinate with internal teams to ensure timely and efficient product rollouts.

Business development

• Build compelling commercial business cases for new product introductions or market expansion.
• Identify and pursue new business opportunities to expand market presence and drive revenue and profit growth.
• Exploring the new product potential, successful planning for positioning including packing, pricing, schemes etc.
• Develop and implement strategies to penetrate new markets and increase market share.

Your qualifications

• 5+ years’ experience in marketing, product management, or business development, preferably in biologicals, crop protection, or agri-inputs market.
• Master’s degree in Marketing, Business Administration or a related field; having obtainend an MBA is a plus.
• Strong analytical and project management skills
• Excellent communication and presentation skills.
• Proactive, results-driven, and comfortable navigating a fast-paced, international environment.
• Affinity with sustainability and innovation in agriculture is highly valued.

What can you expect from us?

• BioFirst Group offers you the chance to have a significant impact on the company and on more sustainable horticulture in a customer-oriented position.
• Our collective efforts ensure double-digit annual growth, and we continuously focus on sustainability and social responsibility initiatives.
• A close-knit team of colleagues, each with their own area of expertise, ensures a good atmosphere and a winner's mentality.
• Opportunities for personal growth and international exposure.
• You will receive a competitive salary package with additional benefits.

The Role: Product Marketing Manager (Trade Marketing focused)

Location: Mechelen, Belgium (Hybrid)

Make Your Mark. Shape Your Future.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The WorldTM. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, CRAFTSMAN, CUB CADET, STANLEY and BLACK+DECKER

What You’ll Do

Are you ready to take charge and revolutionize the world of hand tools, storage, and power tools? As our Product Marketing Manager, you'll lead the charge in professional channels, driving new product launches, managing product life cycles, and setting strategic pricing. Dive deep into market trends, customer insights, and competitor landscapes to carve out new opportunities and boost profitability.

Key Responsibilities

• Oversee tactical and operational management of STANLEY & DEWALT product groups, optimizing and maintaining the product portfolio to align with Benelux growth plans.
• Develop and execute regional launch and promotion plans, including conducting price analysis and adjustments.
• Collaborate with central product managers, commercialization teams, brand marketing colleagues, and local sales to ensure alignment and drive sales conversion.
• Participate in strategic meetings, create annual marketing plans for stakeholders and customers, and manage budgets and sales growth across the full marketing mix.
• Drive commercial planning and campaigns from concept to delivery

Who You Are

You always strive to do a good job.but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have:

• Demonstrable experience in a marketing role
• Business or Marketing degree (Bachelor's, Master's, or MBA) - Preferred
• Demonstrated ability to deliver projects from start to finish with a high level of ownership.
• Fluent in Dutch, professional English and conversational French

What You’ll Receive

• An attractive salary & benefits package
• Discounts on Stanley Black & Decker tools and other partner programs
• Excellent opportunities for continuous professional development

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera and online university.

Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.

Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

Product Marketing Specialist

As Product Marketing Specialist , your responsibility is to Create, coordinate, and continuously improve product documentation and communication across multiple channels and teams, in order to support successful product adoption, enhance the user experience, and ensure consistent, accessible information for all audiences.

Your responsibilities

As Product Marketing Specialist, your responsibilities include:

Product documentation

• Create and maintain high-quality product documentation in order to maximize product adoption, reduce support needs, and enhance overall customer satisfaction
• Coordinate the process of delivering product documentation across relevant channels and audiences, in order to ensure timely, accurate, and accessible content that supports each stage of the product launch and enhances the overall user experience.
• Maintain and optimize the tools and applications used to distribute our documentation to customers through in-app integration, in order to ensure fluid access to relevant information within the product experience
• Oversee the translation of product documentation into French, Dutch, and English, in order to ensure accessibility, consistency of messaging across regions, and a seamless experience for all users regardless of language preference.

Product Launch planning

• Anticipate and assess the scope and content of upcoming product releases in order to align marketing initiatives and communication efforts with product timelines and ensure stakeholder preparedness
• Coordinate messaging and timing across departments, in order to ensure a consistent, unified communication approach for each product rollout.
• Collaborate with the Marketing & Communication Specialist to distribute product-related communications across the appropriate internal and external channels,
• in order to ensure message consistency, timely delivery, and maximum visibility to the target audience.
• Prepare and implement communication plans for internal and external audiences, in order to inform, engage, and equip all stakeholders with the necessary knowledge and context for successful adoption

Product adoption analysis

• Analyze the usage and effectiveness of support materials and documentation, in order to identify gaps, assess impact, and improve the quality and relevance of future content.
• Monitor and analyze user behavior within the platform in order to continuously optimize product documentation

Your profile

As Product Marketing Specialist, you bring:

• Bachelor’s degree (or equivalent by experience) with min 3 years of experience in content writing and content communication (positioning, tone of voice, etc. )
• Experience in product documentation writing and ability to translate technical solutions into value-adding features relatable four our clients.
• Excellent organizational skills to keep an overview of different product launch projects, releases and milestones running at the same time.
• Very good writing skills and ability to bring a coherent message in all our documentation and communication.
• Analytical mindset to understand how users are interacting with our platform and how we can improve. Experience with Digital adoption tools like ProductFruits, Stonly or Walkme is a plus
• Fluent in French Dutch and English

Our offer

• A competitive salary package - Your salary comes with extra-legal benefits, such as a mobility budget, profit sharing, group and hospitalization insurance and meal vouchers.
• Lots of autonomy and flexibility for direct impact on the growth of speos.
• A stimulating and evolving role with many challenges, opportunities and innovative projects.
• A dynamic team in a family company culture!
• A unique atmosphere, collegiality and conviviality.

You will join us in a diverse team of highly talented colleagues, where there is room for ideas, initiative and professional development.

Why speos ?

speos is an innovative, leading Belgian company that develops solutions designed to empower companies with optimized and secure administrative and financial processes. We manage all aspects of your outbound document workflow, from document generation to distribution across print and digital channels.

The ultimate goal of speos is to ensure the success of our customers' administrative and financial processes. This allows them to concentrate all their efforts on their core business.

speos' strategy and its position as a subsidiary of the bpost group since 2001 make us the #1 reference in our field of expertise in Belgium. We owe this recognition to our ambitious management, state-of-the-art technological know-how and proven customer service.

• Responsable aussi bien de l'acquisition que du maintien d'un portfolio de clients
• Participation active dans la veille technologique afin de favoriser le cross/up selling de services à valeur ajoutée
• Coordonner les différentes départements internes (Presales, Product/Project Management, Marketing, etc) afin de véhiculer une image de partenaire privilégié
• Identifier et participer aux événement relevant dans votre ecosystème

• Au moins une première expérience commerciale réussie de préférence dans la vente de solutions ICT ou technologiques
• Autonome et ayant l'esprit d'initiative
• Curieux de nature et excellent communicateur
• Pragmatique et orienté résultats
• Parlant couramment le français et l'anglais

• Salaire de base 2 500- 3 500 euro dépendant de l'expérience + full package + commission
• Un structure mettant en avant la croissance organique et les opportunités de carrière
• Une formation continue dans les domaines du business et de le technologie

Are you interested in the world of strategic marketing, agriculture and product management? Do you have a Master's degree of Bioengineering or equivalent? Do you enjoy working with different departments? We are saving a seat for you at our table!

A challenging job content

• You develop at marketing level the new plant production products that come out of our R&D pipeline. This in close cooperation with the Product Development department, in order to bring them to market in the short or medium term.
• You are responsible for the strategic marketing planning and segmentation of these products, also in relation to the registration of the different products. You act as a link between the different departments for the products (Product Development, Regulatory, Supply Chain and Sales).
• You identify and exploit opportunities and translate them into benefits for our own company. You take initiative and actively come up with new plans and proposals.
• You develop technical and commercial building blocks, including market positioning of your products. You have contact with Globachem’s distributors and influencers and support the internal sales team with product knowledge, benchmarking, USP’s, .
• Together with the sales department, you will preparethe short and long term budgets and forecasts for the products in the respective countries. The target area extends on a global level.
• You will develop partnerships, negotiate and take decisions at a commercial and technical level.
• You report to the Marketing Teamlead-Portfolio Manager.

Key skills and qualifications

• You have a Master’s degree in Bioengineering or equivalent, with a strong interest in the agricultural sector. You preferably have a few years of experience in the agrochemical sector and more specifically in the world of crop protection. Experience in product management is a plus.
• You excel in the planning and execution of goto-market actions. With your multitasking and organizational skills, you are comfortable dealing with multiple and complex products at the same time.
• You are a team player and can easily work together with different teams.
• You are a strong communicator and speak and writefluent English and Dutch. Knowledge of French, German or Spanish is a plus.
• You are a strategic thinker, well organized and structured.
• You are proactive and dynamic, with a ‘go for it’ mentality.
• You are assertive and flexible and have an entrepreneurial spirit.
• You are flexible to travel occasionally.
• You can identify with our FRAMILY values: Fun, Respect, Ambition, teaMwork, Innovation, fLexibility and familY.

You can count on

• You will be part of an innovative family business with international reach.
• You will have the opportunity to grow with our organisation and expand your expertise.
• You can shape your own career within our company.
• You will receive support, coaching and various training opportunities to allow your talent to flourish.
• You will be part of an enthusiastic and ambitious team.
• You can count on an attractive remuneration package.

About Globachem

The growth story of Globachem started in 2000 in Sint-Truiden as a dynamic family business. Our focus? Innovation and internationalization, continuous improvement and sustainability. We have been focusing on this for 25 years. With success, because we can call ourselves an important European player with a turnover of almost €300 million. Globachem helps farmers and horticulturists protect their crops through an extensive range of out-of-patent and internally developed plant protection products. This way we contribute to safe food production for the growing world population with the lowest possible carbon footprint. We therefore have an excellent reputation with both our customers and our employees. To further support our growth, we are now looking for an Product Manager Marketing.

HIGHLIGHTS

• Location: Brussels HQ + 2 fixed office days per week
• Contract type: permanent employee contract
• USP of the job: a strategic leadership position driving the intersection of marketing, digital and product, with real impact on customer experience. Including people management responsibilities!

YOUR ROLE

Are you a proactive leader with a passion for marketing and digital product development? We are looking for a Lead Product Manager (Marketing) to help shape the future of customer experience at a major commercial player undergoing a digital transformation.

In this role, you will guide one or more cross-functional product squads, each with their own Product Owners (of which you will be the n+1). You willl define strategic priorities, coordinate key initiatives and ensure timely delivery of impactful digital products.

You will work closely with stakeholders across marketing, operations and leadership. From improving the app experience, to optimizing logistic follow-up launching loyalty programs, smart lockers; your scope is diverse and meaningful.

This is a unique opportunity to drive customer-centric innovation and lead teams through exciting, ongoing change.

IMPORTANT: This is not a (technical) IT role, but a position as a Business Product Manager.

Your responsibilities:

• Manage and prioritize the product backlog based on marketing input, business value and user insights
• Directly lead and coach 1-3 Product Managers within your squad
• Collaborate with Marketing Managers, Business Directors and Commercial Analysts. You will report directly to C-level
• Define clear features, user journeys and acceptance criteria
• Monitor delivery timelines, solve priority conflicts and manage risks
• Track product performance through data and continuously optimize for value

THE OFFER

In return, you will get:

• A highly visible role with real impact across the Belgian and international market
• A competitive compensation package with extra-legal benefits (including a company car)
• 2 fixed office days per week, with flexibility for remote work
• Room to grow via training, mentoring and internal mobility
• A strong internal team culture based on transparency and collaboration
• The opportunity to lead meaningful business transformation/change in digital marketing and CX

YOU

Your skills and experience:

• 5+ years of experience in digital product management (ideally marketing-related)
• Proven leadership experience (formal team lead or cross-functional)
• A solid understanding of marketing and customer experience dynamics
• Comfortable in agile environments with fast-paced transformation
• Assertive, self-starting and solution-oriented
• Fluent in either Dutch or French (mother tongue) + strong command of English

INTERESTED OR QUESTIONS?